The meeting place for Chefs and beef lovers.
http://www.usa-beef.org/
What is USMEF?
USMEF is the most vertically integrated trade association in the meat and livestock industry. USMEF represents beef/veal producers and feeders, pork producers and feeders, lamb producers and feeders, packers and processors, purveyors and traders, oilseeds producers, feedgrains producers, farm organizations and supply and service organizations.
What is the mission of USMEF?
The mission of USMEF is “to increase the value and profitability of the U.S. beef, pork, and lamb industries by enhancing demand for their products in export markets through a dynamic partnership of all stakeholders.” Simply put, USMEF is “Putting U.S. Meat on the World’s Table.”
Where is USMEF located?
Headquartered in Denver, USMEF has offices in Brussels, Seoul, Tokyo, Hong Kong, Beijing, Shanghai, Shenyang, Singapore, Taipei, Moscow, St. Petersburg, Mexico City and Monterrey. USMEF also has special market representatives covering South China, the Middle East and the Caribbean.
How does USMEF increase U.S. red meat exports?
USMEF carries out market development activities in more than 80 countries. These activities fall into several primary areas:
§Marketing – Creating demand in international markets for U.S. meat through promotions, trade seminars, consumer education, advertising and public relations.
§Trade Servicing – Working to bring buyers and sellers together and by conducting both market and product research.
§Market Access – Providing the U.S. government and industry with the market intelligence necessary to secure, maintain and develop fair and reasonable access to international markets.
How is USMEF funded?
USMEF is funded from a variety of sources, including membership dues, private contributions and beef, pork, lamb, corn, sorghum and soybean checkoff programs. In addition, as a cooperator with the U.S. Department of Agriculture, USMEF also receives funds through the USDA’s Market Access, Emerging Market and Foreign Market Development programs.
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