Bright Food (Group) Co., Ltd. is China's second-largest food and beverages company headquartered in Shanghai, China.
Bright Food (Group) Co., Ltd. (hereinafter referred to as Bright Food) is a comprehensive food industry group with a complete food chain - an assemblage of modern agriculture, food processing and manufacturing, and food distribution. Bright Food achieved operating income of more than 120 billion yuan in 2014. It is described by the US Forbes magazine as one of the ten most noteworthy Chinese companies to have appeared on the international stage in 2015.
Bright Food focuses on mega-industry, big brands, and big channels to market. Bright Food established the "8+2" main businesses - dairy industry, sugar industry, meat industry, vegetable industry, rice industry, branded foods, modern agriculture, commercial path and real estate logistics, finance, with “5+1” reform thinking - marketization, specialization, internationalization, securitization, normalization and a talent strategy.
Bright Food considers food safety, security of supply, and the integration of resources as its responsibilities in building a localized multinational corporation which has core competitiveness, brand influence and enterprise cohesion, and in building a leading Chinese food brand which is operating internationally and has global reach.
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