The Next Big Thing in plant based gastronomie: meatanalogues with taste,structure & looks of the real thing or better! Dutch Entrepreneur of the Year.
The Vegetarian Butcher distinguishes itself with a whole new generation of meat- and fish substitutes which chefs and culinary journalists find similar to the real thing. Ferran Adrià (El Bulli) and his team of chefs were convinced they were eating chicken thigh of excellent quality and Mark Bittman, food critic of The New York Times, praised our plant-based meat. The Independent headlined: "Is this the end of meat?" The French Huffington Post wrote an article about the rise of the Vegetarian Butcher, and national Dutch newspaper ‘NRC Next’ made a review of four pages including the entire front page.
The concept has expanded from just one store in 2010 to over 3,500 sales outlets in 15 countries now. You can find The Vegetarian Butcher's products in independent fruit-vegetable and butcher shops, natural food stores and supermarkets. The Vegetarian Butcher was voted 2015 and 2016 Entrepreneur of the Year, was awarded the Triodos Hart prize, received high approval ratings for the NIMA marketing awards, won the Smaak van Nederland award with its vegetarian smoked eel salad, and received the bronze medal in the 'golden meatball' competition run by De Telegraaf newspaper, fighting off competition from 43 other entrants using real meat. Recently (October '17) Jaap Korteweg, CEO and founding father of The Vegetarian Butcher, has been listed number 2 out of 100 top sustainability drivers in the Netherlands by Trouw newspaper!
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