Oversea is widely known for offering exquisite contemporary Chinese cuisine with special emphasis on unique Cantonese themed restaurant. We feature traditional menus as the "Piece de resistance" of the restaurant.
We were incorporated in Malaysia on 22 September 1994 under the Act as a private limited company under the name Restoran Oversea Corporation Sdn Bhd. Subsequently, we changed our name to Oversea Enterprise Sdn Bhd on 23 September 2009 and were converted to a public company and assumed our present name on 6 November 2009.
The Restoran Oversea Group commenced in 1977 when founding members converted the partnership business into a private limited company known as Restoran Oversea ( Imbi ) Sdn Bhd.
Restoran Oversea is widely known for offering exquisite contemporary Chinese cuisine with special emphasis on unique Cantonese themed restaurant. We feature traditional menus as the "Piece de resistance" of the restaurant. The success of our first "Restoran Oversea" (海外天) restaurant encouraged us to open our second restaurant in Ipoh in 1982. To date, we have developed our Chinese restaurant operations into a chain of seven (7) wholly-owned restaurants with five (5) outlets in Klang Valley and two (2) in Ipoh.
In 1986, we expanded our business into making moon cakes. At that time all our moon cakes were hand made and were sold as part of our Chinese restaurant business. In 1995, we moved our moon cake operation to our manufacturing facility in Sungai Buloh with a built-up area of approximately 20,000 square feet. Subsequently in 2002, we moved our manufacturing facilities to Shah Alam, Selangor with a total built-up area of 62,535 square feet. In 1986, our output of moon cakes averaged 20,000 pieces per year and has since grown to 1.1 million pieces per year by 2008.
In 1997, we incorporated Haewaytian Food Industries Sdn Bhd to focus on marketing our in-house manufactured moon cakes and other baked products such as egg rolls and cookies.
In 2000, our moon cakes were exported to Australia via our distributor. We have since expanded our export markets to cover the Netherlands, Indonesia, New Zealand, Papua New Guinea, the US and the PRC.
To address new market segments while retaining our core competencies in operating Chinese restaurants, we expanded our business into the operation of cafés to target the casual dining segment. To further differentiate from our fine dining traditional Chinese restaurant, our café's offerings were focused on the Hong Kong style, commonly referred to as "Char Chan Teng". In 2004, we opened our first café in Pandan Indah, Kuala Lumpur under the brand name of "Tsim Tung".
In 2005, we continued our strategy to target new market segments by opening our first "dim sum" outlet in Sri Petaling, Kuala Lumpur.
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